A HISTORIC DAY
AZTEMA DELIVERS ITS FIRST TIRES
March 24, 2026 marks a unique and very special day for Grupo Tire Direct.
Today we celebrate not only an achievement, but the fulfillment of a vision: the delivery of the first Aztema tire order, made by Mexicans, produced in Mexico, and developed for the national market.
This moment represents much more than a delivery. It is the result of years of effort, discipline, commitment, and a clear vision that today becomes reality. As CEO Gonzalo Santamarina expressed, it is a day to celebrate, a day that marks a before and after in the company's history.
Aztema, located in Irapuato, Guanajuato, stands as the most advanced tire factory in America , driving innovation and growth in the industry. With this first order, a new stage officially begins, strengthening the national market and positioning Mexico on the global stage.
The launch includes two key brands that reflect different approaches:
- Nobhex, inspired by the strength of the lion, with models Jayguey, Khamino and Qhuali , designed for maximum durability and performance in demanding conditions.
- Dohvan, inspired by the golden eagle, with models Eiht, Phashion and Rhaod , focused on agility, precision, and performance.
This achievement reaffirms Tire Direct's commitment to quality and national development: world-class tires, made in Mexico for the world.
Today, more than ever, Tire Direct thanks its collaborators, customers, distributors, and strategic partners for being part of this great moment.
This is just the beginning.
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