Tire Direct
Privacy Notice
At Tire Direct, the protection of your personal data is a top priority. This Privacy Notice aims to inform you about how we collect, use, safeguard, and, where applicable, share your personal information through our website www.tiredirect.com.mx, in accordance with applicable data protection laws.
1. Data Controller
Tire Direct, based in Mexico, is responsible for the processing of the personal data collected through this website.
2. Personal Data We Collect
We collect data through two mechanisms:
  • Google Analytics: We collect browsing information such as IP address, browser type, pages visited, time spent on the site, and other technical metrics used for usage analysis.
  • Contact Form: We collect personal data such as full name, email address, phone number, and the department you wish to contact (IT, Customer Service, Sales, Purchasing, or Job Applications).
3. Purpose of Data Processing
The personal data collected will be used for the following purposes:
  • Primary purposes:
    • To respond to and follow up on inquiries or comments received through the contact form.
    • To direct your request to the appropriate department, based on your selection.
  • Secondary purposes (optional):
    • To generate internal reports and improve the performance and usability of the website.
    • To gather site usage statistics via tools such as Google Analytics.
Your personal data will not be used for advertising or marketing purposes without your prior and explicit consent.
4. Data Sharing and Transfers
Tire Direct does not sell, transfer, or share your personal data with third parties, except when required by law or court order.
5. Data Security
We implement appropriate physical, technical, and administrative security measures to protect your personal information against loss, unauthorized access, misuse, alteration, or destruction.
6. ARCO Rights (Access, Rectification, Cancellation, and Opposition)
You have the right to Access, Rectify, Cancel, or Object to the processing of your personal data (known as ARCO rights). To exercise any of these rights or if you have any questions regarding this Privacy Notice, please contact us at: info@tiredirect.com.mx.
7. Changes to the Privacy Notice
Tire Direct reserves the right to modify or update this Privacy Notice at any time. Any changes will be published on our website at www.tiredirect.com.mx. We encourage you to review this notice periodically.

By using this website, you accept the terms set forth in this Privacy Notice.
Last updated: July 24, 2024