In a historic event that marks the beginning of a new era in the Mexican tire industry, the foundation stone of the AZTEMA plant was laid on May 15, 2024 in Castro del Rio, Irapuato. This plant, which represents a strategic alliance between China and Mexico, marks a significant moment in international collaboration and a boost to the local economy.

In a strategic move that underscores its commitment to boosting the tire industry, Tire Direct, a 100% Mexican company that for more than 20 years has been dedicated to the distribution of tires in the Americas, made the bold decision to venture into tire production, giving rise to the AZTEMA project. This decision not only reflects Tire Direct's pioneering vision, but also represents a significant boost for the Mexican tire business in general. Always committed to the economic development of the country, Tire Direct is proud to actively contribute to the strengthening of the Mexican economy and to support initiatives that promote national production.

The first phase of the AZTEMA plant construction will be the production of automotive radial tires, with an initial capacity and an ambitious target of 6 million units per year. The goal is to start production in March 2025, which will boost the region's competitiveness and meet growing demand in the markets of Mexico and throughout the Americas.

AZTEMA represents just the starting point in the vast horizon that Tire Direct has before it. With strategic vision, the company is laying out ambitious plans that include building factories for a wide range of tire types. This step is just the beginning of a trajectory that points toward the medium-term goal of becoming the leading global tire distributor. The expansion of production and distribution operations involves not only business growth, but also a continued commitment to excellence in quality and customer service. This ambitious project reflects Tire Direct's determination to lead the global tire market.

AZTEMA, a joint venture between Sailun, with a 51% stake, and Tire Direct, with 49%, represents an estimated investment of US$400 million. In addition, it is expected to generate approximately 1,400 direct and indirect jobs in the region, providing significant job opportunities and strengthening the local social and economic fabric. Strategically located in Castro del Rio, Irapuato, the plant will become Mexico's first joint venture tire plant with China, marking an important milestone for the domestic tire industry. This partnership between Tire Direct and Sailun not only promotes the transfer of technology and know-how, but also consolidates Mexico's position as a key player in global tire production.

The laying of the first stone of the AZTEMA plant marks the beginning of a new era of innovation, collaboration and growth in the Mexican tire industry. Tire Direct is making history in the tire world, boosting the local economy and consolidating its position as a leader in tire distribution and soon in the production of tires in Mexico.